PureCycle Technologies (Orlando, FL) is partnering with the Jacksonville Jaguars to take on the trouble of single-use polypropylene (PP) waste that accumulates at the football team’s TIAA Bank Field. The campaign begins this summertime, before the 2022-2023 National Football League season.
The objective is to draw away more than 500,000 pieces of PP waste, generated at more than 50 games and also events, from landfills as well as waterways. TIAA Financial Institution Field, where the Jaguars play home games, lies near the St. Johns River in midtown Jacksonville.
PureCycle, with its PureZero program, will gather PP (aka No. 5) waste from the place, eliminate impurities, and also transform the waste right into an ultra-pure recycled (UPR) plastic. The UPR can be recycled by the original PP-product producer to create the same product, developing a circular recycling system.
The PP waste produced at sporting activities and also amusement locations normally isn’t recycled, due to the fact that food and also beverage contamination make the waste difficult as well as costly to reuse.
” Keepsake cups as well as food containers are among some of the No. 5 plastic items we intend to accumulate at TIAA Bank Area. We recognize the team remains in the procedure of converting even more of its plastic items to No. 5 plastic, so we anticipate boosting the amount of plastic waste PureCycle will certainly reuse and help divert from garbage dumps,” Anna Farrar, PureCycle’s global interactions lead, tells us.
” No. 5 plastic waste accumulated from TIAA Financial institution Field will certainly be transported to PureCycle’s Ironton, OH, pilot center for purification. Once our Augusta, GA, operations begin, the plastic waste will certainly be detoxified at that facility,” Farrar includes. The first 2 filtration lines at the Augusta plant are anticipated to launch in the 4th quarter of 2023.
The PureZero program will offer the Jaguars with advice on gathering PP waste at TIAA Financial institution Field, plus suggestions on what PP giving in products to use and where to acquire them– all with the group’s overall sustainability objectives in mind.
Communicating with fans regarding the recycling program is an integral part of the initiative. “We know our seas as well as landfills are loaded with plastic garbage, but that trash bin become a powerful resource,” Farrar says. “We can not change mindsets without bringing the message to bigger target markets.”
She adds, “PureCycle will release an advertising campaign during the period geared towards engaging and informing followers on the program and also sustainability. This project will certainly not just include advertising efforts on PureCycle’s component, but also via in-stadium video clip as well as signage.”
The Cleveland Browns became the initial sports group to sign up with PureCycle’s PureZero program in November 2021. Concession-generated PP recycling is additionally the emphasis of the Browns’ effort.